Tony Zambito

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

New technologies such as mobile, cloud, social platforms, data analytics, and artificial intelligence are reshaping consumer and business behaviors significantly. Altering conventional understanding of decision-making in the most prevalent way. Far more so than in any time in the last 50 years.

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Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

.   Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   You set up your Google Reader and know it is information overload.