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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

In an era of digital renaissance & Internet of Things (IoT) & similar technologies such as Social, Mobile, Analytics & Cloud (SMAC), Big Data, Cloud Computing, etc., Cybersecurity becomes a foremost priority for marketers across the globe. billion in 2015 to 7.5 billion by 2020.

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

As digital marketers, we tend to measure the positives. A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured. Here are three activities which such negative impact that people fought back, outright disabling marketing tactics. They delivered great results on paper.