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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

Analytics packages do this all the time to measure website performance. The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”.

Lead Generation 100
Lead Generation Reachforce Lead Scoring Lead Ranking 100
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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.

OpenTracker 20
OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20
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