Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

SEPTEMBER 24, 2023

We love using Google Analytics to find this data. As you evaluate potential keywords, don’t forget to look for bottom-of-the-funnel keywords. This blog on amazingly effective email subject lines is one of our current ‘rock stars.’ But here’s the point: You want to squeeze these pages for all they’re worth.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) For example, Hitachi High-Tech Analytical Science wanted to automate lead creation and drive tighter sales and marketing alignment. “We

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216