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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time. Natural Language Processing and Speech Recognition.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Startups Magazine) Over 90% of brands utilize social media for marketing. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9%

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. You can use something like Google Analytics’ User Flow report to do exactly that. .

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Read on to get their insights. Recommended Resources from B2B Marketing Experts.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

Source: Forrester ) Tweet This Stat! of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketers can't be running from a blogging CMS, to a social publishing tool, to an analytics tool all day. Source: BtoB Magazine ) Tweet This Stat!

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Cognitive Marketing / Predictive Analytics.