work Analytics Forrester LEADSExplorer Segmentation 
WebMarketCentral
DECEMBER 8, 2008
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. If a marketing group uses the information collected to segment their market and provide relevant, targeted follow up messages, then the services ultimately benefit both buyers and sellers. Based in the U.K.,
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. Among other stuff. Want to get to know us better?
Expert insights. Personalized for you.
20 
Let's personalize your content