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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

This is when many brands will record peak sales this year but some, sadly, won’t. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling in a huge stream of holiday shoppers. According to a 2020 report by Adobe Analytics where they analyzed one trillion visits to retail sites in the U.S.,

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

A/B testing is the process of taking one ‘event’ that your audience experiences, measuring its performance, then testing a variation of that experience to see which performs best. This event could be visitors interacting with your sales page, but it can easily apply to them clicking an advert or opening and reading an email.