Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Attendees can move in and out of rooms just like an in-person event.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Provides lead generation. Automates marketing campaigns and engages the customer in a personalized manner. Perfect for: Marketing analytics.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

AUGUST 7, 2018

– Some distinguishing factors could be active customer vs. inactive, demographic differences, job titles, geographic location, personal interests, etc.). The end result of this exercise would ideally lay out all of the data (fields) that you would like to capture for an individual contact record. Step 4: Execute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Personalized customer journeys. It’s impossible to create highly personalized customer journeys without using automation. The software allows you to personalize every interaction with your customers — be it a website user experience or an email marketing campaign.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

SmartBug Media

MARCH 10, 2020

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. You have to use data and analytics to measure performance and ensure you’re putting dollars where they will have the most significant impact. CMS and Content.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97