interests Analytics Display Jigsaw Tools 
Leadspace
JANUARY 4, 2017
nor with re-tooled data-marts, nor with Master Data Management (MDM). The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. The INFLUENCERS.
Customer Experience Matrix
DECEMBER 8, 2011
The reason is obvious – social media is still very young – but the disparity still provides interesting insights into what different vendors feel are most important to their clients. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems.
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