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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

White is the author of “Email Marketing Rules” and Research Director at Litmus , a web-based email building, testing, and analytics platform that helps more than 250,000 marketers create better subscriber experiences. He has written more than 3,000 posts and articles about email marketing trends and best practices.

Planning 152
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. San Mateo, CA – [link]. New York, NY.

Twitter 100
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Marketing Sherpa Moment of Fame

WebMarketCentral

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this).

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Thirteen email marketing platforms with high ROI

ClickZ

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. Source: Hubspot. Source: Oracle Responsys. Mailchimp.