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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. Major initiatives, efforts and tools that harness ? While there are thousands of tools available, not all of them are relevant for A/E/C marketers.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

The tools that are best for you depend on the CRM you use because there are quite a few plug-ins and integrations that streamline account mapping in your CRM. Some common tools include: Revegy. Org chart building tools, like Google Slides or Miro , that can help organize and map accounts. Predictive Analytics.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

The tools that are best for you depend on the CRM you use, because there are quite a few plug-ins and integrations that streamline account mapping in your CRM. Some common tools include: Revegy. Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. Predictive Analytics.