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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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The Future of B2B is Changing. Are You Ready?

Engagio

CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. We use predictive analytics to identify which accounts are most attractive and we reach out to them at the optimal time, perhaps before they ever even visit our website. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.