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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing

Account Based Marketing Top of Funnel ABM Marketing Report

Top 3 Excuses from ABM Naysayers

DemandBase

OCTOBER 10, 2018

During our ABM education workshops, we often tell attendees that the best time to start ABM was 3 years ago, the next best time is today. Set the intention to get yourself educated. Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications.

Account Based Marketing

Account Based Marketing ABM Demand Generation Allocation

B2B Marketing Zone

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Top 3 Excuses from ABM Naysayers

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