Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. 2) Predictive Analytics: .

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

DemandBase

OCTOBER 10, 2018

Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications. How much budget could that potentially free-up for some account-based advertising or analytics to support your overall marketing goals? Set the intention to get yourself educated.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69