Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

SEPTEMBER 29, 2009

. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). So clearly data and system integration are indeed primary concerns for multi-channel marketing. Case closed.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. This includes three related to multi-variate testing (e.g.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. The breakdown: “This is a new vendor for us. Multi-Platform/Focus Company. Vendor. -->. ); MAG Radar END-->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. Here''s a summary of what I''ve seen.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Salesforce Marketing Cloud

MAY 2, 2022

CDPs usually include a customer database, marketing automation, multichannel campaign management, data analytics, and real-time interaction management. Essentially, CDPs create a marketing database with data of all the interactions with your brand. What is a customer data platform? Data unification.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Customer Experience Matrix

JULY 28, 2009

There is certainly some overlap: “execution” in marketing automation typically includes nearly all the demand generation functions except for landing pages and Web content management. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120