Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Renewed focus on data quality. Therefore, their lead generation and nurturing programs often focus only on email and web channels. Data-centric marketing must pave the way to greater customer intelligence, because the value of data can decline very quickly.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

APRIL 30, 2018

We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper).

Sales Management 60

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 60