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Email Marketing vs. Marketing Automation

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Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. So while email marketing is powerful, it could use a boost of automation. In the end, the gains are worth it.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. They might say the same exact phrase 100 times a day to their customers, but when they say it to you, you feel most welcomed. Digital experiences are the same. Keep it light.