Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. There are two main reasons marketers struggle when trying to get started with lead nurturing : Overcomplicating Lead Nurturing: They make it more complicated than it needs to be.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010. Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Loopfuse , June 30, 2010. B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40