Analytics, CPM, Hubspot and Media Plans

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

APRIL 2, 2021

It's not like social media where users come and find you. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. That's why media planning is such an important step, as it helps you get the most out of your ads.

Buy

Buy Work Management Cost Per Thousand Marketing AI

Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Marketing Attribution

Marketing Attribution Paid Content Marketing Analytics Tools Analytics

B2B Marketing Zone

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Marketing analytics: What it is and why marketers should care

Webinars

Stay Connected