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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. Social media. Get A Free Consultation. What’s the churn rate?

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Content Syndication Metrics: Measuring Growth in B2B Syndication Campaigns

Only B2B

We will delve into essential metrics such as Syndication ROI, lead quality metrics, content engagement metrics, conversion tracking, and content syndication analytics. According to HubSpot , companies that focus on generating high-quality lead through content syndication experience a 45% higher sales achievement.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Not only do you have an opportunity to generate high-quality leads, but generate lots of them. Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS).