Remove Analytics Remove CPL Remove CPM Remove Marketo
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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

At Marketo, we have some creative ideas for how to make marketing automation useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . Analytics tools: Right now I can view my website stats on my iPhone. The analytical B2B marketer will consider these a must have.

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The Big List of Content Marketing Acronyms

Brandpoint

CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. GA: Google Analytics.