Analytics CPC CPM Validation 
Martech
JUNE 29, 2022
While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. The best way to ensure that your performance marketing campaign is, in fact, performing is to monitor the quality (and validity) of the actions you’re paying for.
Martech
APRIL 27, 2022
Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPC (Cost Per Click) The cost of one single click on your ad or link. GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic.
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