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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

The rise in consumer privacy protection has resulted in even more significant signal loss, prompting marketers to move away from the legacy multi-touch attribution (MTA) or marketing mix modeling (MMM) as a means of assessing campaign performance.

Cost per Acquisition 124
Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 124
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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

JULY 12, 2022

The Utah Consumer Privacy Act (UCPA) The Colorado Privacy Act (CPA) The Nevada State Privacy Law (SB200) The Virginia VCDPA CCPA (as amended by the California Privacy Rights Act (CPRA)) The European General Data Protection Regulation (GDPR). Colorado CPA. Same Privacy Rights as other State Laws.

Privacy 52
Privacy Privacy Policies CPA Cost per Acquisition 52
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