Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. We either forget that the consumer has already purchased a particular product or target her with things that she has no interest in. Social Media.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Copyright © 2010 Tiecas, Inc. Resources

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Tomorrow People

SEPTEMBER 27, 2022

Resources, assets, and capabilities: How many patents and copyrights do they have? According to Gartner, six to ten people are involved in every B2B purchase. Each buyer plays a key role in the purchase (though some of them may occupy more than one role): Initiator: Starts the buying process. How unique is their messaging?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Resources, assets, and capabilities: How many patents and copyrights do they have? According to Gartner, six to ten people are involved in every B2B purchase. Decision: The prospect is ready to convert and make a purchase. Inside sales model: Your sales team nurtures leads to convince them to purchase your product.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It’s flat-out awesome. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It’s flat-out awesome. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Install site analytics, the free Google Analytics is a good start. Copyright © 2010 Tiecas, Inc. Map your content to each stage of the industrial buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60