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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.

Paid Search Agency

Paid Search Agency Enterprise Management Work Management Marketing Management

B2B Marketing Zone

Marketing Automation Vendor Consolidation: Lessons from History

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

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