Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. rightwave marketing automation adoption marketing automation industry trends b2b marketing automation'

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however. Some can run in real time through API calls.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Allocadia

APRIL 3, 2019

Twitter, Zillow and inMobi and other social platforms use their location intelligence technology to identify consumer trends and capitalize on emerging markets. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52