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Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

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Event Success: Why Engagement Data, Not Registrations Is Today’s Most Important KPI

Attendify

Digital experiences that support virtual, in-person, and hybrid events offer new ways to create lasting connections and build ongoing communities, particularly in the short-term, as some restrictions continue to limit the event space. The reality is that the success of an event isn’t just a matter of who shows up.

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Social Media: The Universal Touchpoint – How Every Stakeholder Engages on Social Platforms

Oktopost

It’s evolved from a simple way to keep in touch to the way to drive business, boost sales, and generate some of the best leads you could hope to come by, social media is the mountain summit for any digital marketer. Sales and marketing have historically kept themselves separate, despite the fact that they share a key preoccupation: leads.

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How ABM Masters Do Account-Based Marketing

Terminus

Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies. Kristi Bjornaas , Marketing Manager at Reachforce. The B2B buying process is more collaborative than ever. ” 3 Ways to Win Big with Account-Based Marketing Tools & Tactics.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend?