Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. What problem does your Facebook ad solve? Live@Cisco Facebook videos. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? It’s not meaningless. Think about it. Blog posts on tech news.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Google Analytics. The HubSpot Blog. The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Let it run until the market tires of it.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65