Analytics Clickthrough Twitter WOM 
Hubspot
JUNE 19, 2014
Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. GA: Google Analytics.
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). Learn more about how to use hashtags on Twitter, Facebook, and Instagram here.).
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