Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 31, 2012

Speaking of search engine optimization, every inbound marketer should know the basics of SEO. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely. 10) I will start tracking my analytics every week -- if not every day. This is just plain good housekeeping.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JULY 29, 2018

Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JUNE 19, 2014

A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. CTR: Clickthrough Rate. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. GA: Google Analytics.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

FEBRUARY 11, 2013

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. Bury your RSS button and email subscribe field way below the fold of your blog in a completely illogical place.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28