Martech

JUNE 29, 2022

Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Outbrain

JUNE 21, 2021

The more data you have, the deeper your insights and the more you’ll be able to optimize in an accurate and effective way. The cost of the click is more expensive, but the potential return is also much higher. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. Check out this great SEM guide.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Single Grain

APRIL 25, 2022

Single Grain S pecializes In : Intelligent bidding solutions to maximize the pay per click campaign ROI. Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Directives claim to achieve a 148% increase in conversion, 147% decrease in Google Ads CPA, and 457% increase in monthly paid leads for its customers.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52