Remove Analytics Remove Case Study Remove Guidelines Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Step 3: If you choose to upload your own list, follow the file guidelines and submit. External databases can be created or obtained from a variety of data providers. That’s all it takes!