Remove Analytics Remove Case Study Remove Digg Remove PR
article thumbnail

Book Review: Social Media Marketing – An Hour a Day

Webbiquity

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

article thumbnail

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

article thumbnail

90 Tips to Make Your Blog Rock

Online Marketing Institute

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

article thumbnail

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Social traffic (e.g.

SEO 20
article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). What Works ( Vendor Government PR Trends Spending Release ). June 30, 2010.

article thumbnail

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. social media, PR, advertising) that support that activity. MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Share this on Bebo.