Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. You don’t wait for a cold call to talk to an annoying sales person.
40 
Let's personalize your content