Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 94

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 94

LeadSquared

SEPTEMBER 12, 2014

Just to put things in context, social media traffic can be great, providing great conversion opportunity. Take a look at some statistics from LeadSquared’s own Analytics data: 1. The average session duration for visitors coming from social media is 48.08% higher than site average. First Time Lead Generation Campaign.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

SEPTEMBER 15, 2011

When it comes to lead nurturing , the difference between effective campaigns and scheduled spam often boils down to the details. Before you start sending series after series of emails , make sure you understand the current experiences of your leads and have a good sense of their expectations. Are they mentioning you on Twitter

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. not an SEO expert) can understand, and then provides actionable next steps. You can place your CTA in the highest-traffic pages to increase your conversions.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Lead Liaison

DECEMBER 26, 2018

Choosing the right event lead management solution for lead capture will be the most important decision you make. Does your solution integrate with my CRM, marketing automation platform, and/or analytics platform? What good is capturing lead information if you don’t accurately save the information and prepare it for follow up?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48