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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own.

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SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

A SaaS marketing strategy focuses on selling SaaS products in a (mostly) digital space with a focus on digital channels and content marketing. You need to optimize the content you create on your blog for both user intent and keywords. So you need a different strategy to sell SaaS products. A long and complicated signup form is a no-no.

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Sales Pipeline Radio, Episode 258: Q & A Tiffani Bova @Tiffani_Bova

Heinz Marketing

They do some pretty amazing stuff across channels. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. Thanks for joining us today.

B2B Sales 111