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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

Evidently, the marketers will need to use the latest Martech tools for a precognitive gaze on the buying intent of their prospects which will help to articulate an impactful content strategy. Optimize for the Foundational SEO: Titles, Metas, Headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.:

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The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

To find out which social networks you should spend your time on, check out your analytics. If you have closed-loop analytics, I also recommend drilling down further to see which networks are sending you the most leads and customers. 6) Lean heavily on calls-to-action (CTAs) to pull people through the funnel.