Analytics Buying Cycle CTR FAQ 
Single Grain
AUGUST 8, 2019
Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.
Valasys
FEBRUARY 5, 2020
Optimize Your Content to Feature in Featured Snippets: This will Optimize the Organic CTR as Google has deduplicated the results on the first page of SERPs: A lot has happened since the January 2020 core algorithmic update by Google. This includes optimizing for FAQ schema, breadcrumbs & business info.
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