Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Processes , at Small Forward, penetrating the defense and always driving for the score.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Will you do ABM advertising and retargeting with tools such as Demandbase or Terminus to drive inbound? You’ll still need a defined process for how marketing and sales will handle each inbound lead.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40