Analytics Business Emarketing iProspect 
NuSpark Consulting
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised due to lack of business generated from these mediums.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.
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