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The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. How is it that your product or service will benefit me?
Customer Experience Matrix
MARCH 29, 2016
Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. But it's much more data-driven than starting with an marketer-created design. - But I had already spoken with another relevant vendor before the show, Hive9.
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