Hive9 Marketing Performance Management Includes Customer Journey Optimization
Customer Experience Matrix
MARCH 29, 2016
But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead.
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