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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. million followers on Twitter?

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Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. The CMO Survey ). The CMO Survey ).

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Insights Drive Better Customer Experience

Marketing Insider Group

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. I see real-time analytics as being a major driving force to deliver the level of personalisation and relevance that typifies great customer experiences. Strategy'

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. They found that customers independently complete about 60% of the purchasing decision process before they contacted a sales rep. They surveyed about 2,500 B2B consumers or buyers.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others.