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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Kevin Joyce , CMO, Market2Lead. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.