Analytics Barriers Lock-In Salesforce.com 
Customer Experience Matrix
APRIL 10, 2014
More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.
Customer Experience Matrix
JANUARY 18, 2015
It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The following table shows what I found when I did this analysis. I should also stress that I’ve only included Decision-layer vendors who also build their own database. In fact, most do not.
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