SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

DECEMBER 4, 2017

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JULY 3, 2018

If you follow any marketing blogs or newsletters, you’ve probably stumbled across an article with the shocking title: “Content Marketing Is Dead.” In the digital age, marketers must think of content as the storefront of their B2B organization. ” “Actually, we just need to rethink content marketing.”

Top of Funnel 63

Top of Funnel Content Marketing Planning Buyer Personas 63