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How Demandbase Is Evolving Past Third-Party Cookies

Engagio

Your company will still have access to first-party cookies on your own website, typically provided by your marketing automation platform. They allow website owners to collect analytics data and perform other useful functions that help provide a good user experience. This is not a well-adopted product.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. One answer to this challenge is provided by "post-click marketing," a.k.a.

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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

In an era of digital renaissance & Internet of Things (IoT) & similar technologies such as Social, Mobile, Analytics & Cloud (SMAC), Big Data, Cloud Computing, etc., Spyware & adware. No single B2B enterprise these days is bereft of computerized or automated control systems. Zero-hour/Zero-day attacks.