Analytics API Paid Content Purchase Intent 
Martech
SEPTEMBER 24, 2021
Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. What ABM tools do.
Heinz Marketing
JULY 9, 2021
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Content Amplification Platforms.
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Single Grain
APRIL 14, 2023
Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages.
Hubspot
DECEMBER 17, 2013
With marketing minds now turning their attention to 2014 , these professionals are beginning to look at budget and strategic focus for the coming 12 months. In many respects, 2014 really is a year of new opportunity and a time when more nimble organizations can steal a march on the slower-moving market leaders.
Optinmonster
OCTOBER 16, 2019
Table of Contents. CRM software helps keep everyone in your company on the same page, bringing marketing, sales, and customer support together with all the data they need to succeed in their roles. It needs to integrate lead generation with marketing and sales. What Is CRM Software? What to Look for in the Best CRM Software.
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