Analytics, API and Market2Lead - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Analytics

API

Market2Lead

Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Related features include LDAP integration with enterprise security systems and a Web services API to call Marketo functions and access its data. It seems that Marketo disagrees.

Enterprise Management

Enterprise Management Marketo Marketing Management Marketing Automation Services

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. External systems can also add names through the Marketing Studio API. Fees including hosting and email execution.

Paid Search Agency

Paid Search Agency Work Management Marketing Management Resource Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Webinars

Stay Connected