Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Pros: Distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. Tap into campaign optimization and real-time analytics. So lets get into it! TechTarget.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Optinmonster

OCTOBER 16, 2019

Funnel Management. Drip also offers easy list segmentation , conversion tracking, content customization, purchase intent marketing, and much more. Purchase intent marketing. Detailed analytics reports so you can make data-driven decisions. API for easy integration with any software. Email templates.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Work Management Marketing Management 56

Hubspot

DECEMBER 17, 2013

It means diving into Facebook’s treasure trove of data, and while API access certainly helps, it can be done manually via the Power Editor. Pros: The Facebook FBX system can prove useful when looking to target content at users with purchase intent. The audience is there and showing targeted intent!

Paid Content 28

Paid Content Distribution Top of Funnel Paid Search Agency 28